Privacy Policy

Version: 6.0  ·  Effective Date: June 15, 2026  ·  Last Updated: June 15, 2026

INTRODUCTION

bitHeads Inc. (“brainCloud”, “we”, “our”, or “us”) is committed to protecting privacy and handling personal information responsibly, transparently, and in accordance with applicable privacy and data protection laws.

brainCloud provides a cloud-based Backend-as-a-Service (“BaaS”) platform that enables developers, studios, publishers, educational institutions, enterprises, and other organizations to build, operate, scale, and manage games, applications, digital services, and online experiences.

This Privacy Policy explains how brainCloud collects, uses, processes, stores, discloses, and protects personal information in connection with the brainCloud website, customer accounts, the Services, AI features, and communications with brainCloud.

brainCloud Trust Center

brainCloud maintains a Trust Center at https://getbraincloud.com/trust/ that may provide information regarding:

  • privacy practices;
  • security practices;
  • AI commitments;
  • subprocessors;
  • service level commitments;
  • compliance resources; and
  • related policies and documentation.

The Trust Center may be updated from time to time.

SCOPE OF THIS PRIVACY POLICY

This Privacy Policy applies to personal information processed by brainCloud in connection with the Services.

This Policy applies to website visitors, prospective customers, customers, authorized users, end users of applications utilizing brainCloud, and individuals who communicate with brainCloud.

Where customer applications utilize brainCloud to process personal information on behalf of customers, brainCloud may act solely as a processor or service provider under applicable privacy laws.

Definitions

For purposes of this Privacy Policy:

“AI Inputs” means prompts, instructions, content, data, files, messages, queries, requests, and other materials submitted to AI Services.

“AI Outputs” means responses, recommendations, analyses, summaries, classifications, content, and other results generated by AI Services.

“Authorized User” means an individual authorized by a Customer to access or use the Services.

“Customer” means an individual or organization that accesses or uses the Services.

“Customer Data” means information submitted, stored, transmitted, or otherwise processed by a Customer through the Services.

“End User” means an individual who accesses, uses, or interacts with a Customer Application.

“End User Data” means information relating to End Users processed through the Services on behalf of Customers.

“Personal Information” means information relating to an identified or identifiable individual, including personal data where applicable.

“Processor” includes processor, service provider, or equivalent role under applicable privacy laws.

“Controller” includes controller, business, or equivalent role under applicable privacy laws.

“Services” means the brainCloud platform, products, services, APIs, SDKs, websites, portals, and related offerings.

“Subprocessor” means a third party engaged by brainCloud to process personal information on behalf of brainCloud.

ROLES AND RESPONSIBILITIES

brainCloud as Controller

brainCloud acts as a controller when determining the purposes and means of processing personal information, including website, billing, marketing, support, and operational data.

brainCloud as Processor

brainCloud acts as a processor when handling personal information on behalf of customers through the Services.

Customer Responsibilities

Customers are responsible for privacy notices, legal bases, consent requirements, data subject requests, and compliance with applicable privacy laws.

Data Processing Agreement

Where required by law, the brainCloud Data Processing Agreement governs processing performed on behalf of customers.

Privacy Commitment

brainCloud does not sell personal information and does not use Customer Data, End User Data, AI Inputs, or AI Outputs to train artificial intelligence or machine learning models.

INFORMATION WE COLLECT

brainCloud may collect, receive, generate, or otherwise process information in connection with the Services.

Information Provided Directly to brainCloud

brainCloud may collect information directly from individuals, including name, company name, job title, mailing address, email address, telephone number, account credentials, support requests, communications with brainCloud, and other information voluntarily provided.

Customer Account Information

brainCloud may collect account identifiers, subscription information, support plan information, administrative user information, account preferences, authentication settings, and account activity records.

Billing and Commercial Information

brainCloud may collect billing addresses, payment information, transaction records, invoices, tax-related information, subscription history, and payment status information.

End User Data Processed on Behalf of Customers

Customers may use brainCloud to process usernames, player identifiers, authentication credentials, email addresses, profile information, gameplay information, application usage information, purchase information, communication records, device identifiers, and other information submitted through customer applications.

The categories of End User Data processed through the Services are determined by Customers and may vary significantly depending on application design, configuration, customer choices, and user interactions.

Technical and Device Information

brainCloud may collect IP addresses, browser information, operating system information, device identifiers, application version information, network information, language preferences, crash reports, and diagnostic information.

Usage Data

brainCloud may collect API usage metrics, service utilization information, authentication activity, feature usage, administrative activity, performance metrics, support interactions, and operational logs.

Cookies and Similar Technologies

brainCloud may use cookies, pixels, local storage technologies, software development kits, and similar technologies to operate the Services and improve functionality.

Information from Third Parties

brainCloud may receive information from identity providers, social login providers, payment processors, analytics providers, marketing partners, cloud providers, and other service providers.

Sensitive Personal Information

brainCloud does not intentionally require or request Customers to submit special categories of personal information, sensitive personal information, or similar regulated categories of information unless necessary for a Customer’s use case and permitted by applicable law.

Customers remain responsible for determining whether such information is processed through the Services and for complying with applicable legal requirements.

HOW WE USE INFORMATION

Providing the Services

brainCloud may use information to create and manage accounts, authenticate users, provide requested Services, maintain customer environments, process transactions, provide support, and fulfill contractual obligations.

Service Operations

brainCloud may use information to operate the Services, maintain availability, monitor performance, diagnose issues, troubleshoot problems, maintain backups, and support business continuity activities.

Security and Fraud Prevention

brainCloud may process information to detect threats, prevent fraud, investigate abuse, identify unauthorized activity, protect customer environments, enforce policies, and maintain platform integrity.

Communications

brainCloud may use information to communicate regarding customer accounts, support matters, billing matters, operational notifications, service announcements, security notifications, and marketing communications where permitted by law.

Analytics and Service Improvement

brainCloud may use information to analyze service usage, evaluate performance, improve functionality, develop new features, improve reliability, improve security, and improve user experience.

Compliance with Legal Obligations

brainCloud may process information to comply with legal obligations, respond to lawful requests, satisfy regulatory requirements, enforce agreements, resolve disputes, and establish, exercise, or defend legal claims.

Artificial Intelligence Services

Where AI Services are utilized, brainCloud may process information necessary to receive AI Inputs, generate AI Outputs, provide AI functionality, monitor service quality, maintain security, and support AI-related operational requirements.

brainCloud does not use Customer Data, End User Data, AI Inputs, or AI Outputs to train artificial intelligence or machine learning models.

Legal Bases for Processing

Where required by applicable law, brainCloud processes personal information based upon performance of a contract, compliance with legal obligations, legitimate interests, consent, and other lawful bases recognized under applicable law.

AI SERVICES AND AI PROCESSING

Availability of AI Services

brainCloud may make artificial intelligence, machine learning, large language model, generative AI, recommendation, classification, and other AI-powered functionality available through the Services.

AI Inputs

Customers and Authorized Users may submit prompts, instructions, content, data, files, messages, queries, requests, and other materials to AI Services.

AI Outputs

AI Services may generate responses, recommendations, analyses, summaries, classifications, content, or other results.

Purpose of AI Processing

brainCloud processes AI Inputs and AI Outputs solely for purposes including providing AI Services, generating requested responses, maintaining service functionality, monitoring service quality, maintaining security, preventing abuse and fraud, troubleshooting, and complying with legal obligations.

No AI Model Training Using Customer Data

brainCloud does not use Customer Data, End User Data, AI Inputs, or AI Outputs to train artificial intelligence or machine learning models.

Where AI Services are provided through approved third-party providers, brainCloud will configure such services to prohibit model training using Customer Data, End User Data, AI Inputs, or AI Outputs where such controls are supported by the applicable provider.

brainCloud will not direct third-party providers to use Customer Data, End User Data, AI Inputs, or AI Outputs for model training purposes unless explicitly directed by the applicable Customer.

Third-Party AI Providers

brainCloud may utilize approved third-party AI providers and maintains information regarding applicable providers through its Subprocessor List or Trust Center.

Retention of AI Information

AI Inputs and AI Outputs may be retained for periods reasonably necessary to provide the Services, maintain security, investigate incidents, troubleshoot issues, comply with legal obligations, and satisfy operational requirements.

Customer Responsibility

Customers remain responsible for determining whether personal information is submitted to AI Services and for complying with applicable privacy laws.

AI Service Limitations

AI Services may generate inaccurate, incomplete, misleading, outdated, biased, or unexpected results.

SHARING AND DISCLOSURE OF INFORMATION

Service Providers and Subprocessors

brainCloud may share information with service providers, subprocessors, contractors, consultants, and partners that assist in providing, operating, securing, maintaining, supporting, or improving the Services.

Customer Instructions

Where brainCloud acts as a processor on behalf of a customer, information may be disclosed in accordance with customer instructions and applicable agreements.

Corporate Transactions

brainCloud may disclose information in connection with mergers, acquisitions, financing transactions, reorganizations, asset sales, or similar business transactions.

Legal Requirements

brainCloud may disclose information where reasonably necessary to comply with legal obligations, court orders, governmental requests, or to protect legal rights.

Protection of brainCloud and Others

brainCloud may disclose information to prevent fraud, investigate abuse, protect security, enforce agreements, maintain platform integrity, and protect individuals or organizations.

Aggregated and De-Identified Information

brainCloud may create, use, disclose, publish, and otherwise process aggregated, anonymized, or de-identified information.

No Sale or Sharing of Personal Information

brainCloud does not sell your personal information and does not share your personal information for cross-context behavioral advertising. brainCloud also does not knowingly sell or share the personal information of individuals under 16 years of age.

Your Right to Opt Out of Sale or Sharing (California and Similar Laws)

Certain U.S. state privacy laws, including the California Consumer Privacy Act as amended (the “CCPA”), give consumers the right to opt out of the “sale” of personal information and the “sharing” of personal information for cross-context behavioral advertising. Under these laws, “sale” means disclosing personal information in exchange for monetary or other valuable consideration, and “sharing” means disclosing personal information for cross-context behavioral advertising, whether or not for payment.

Opt-out preference signals (Global Privacy Control)

brainCloud honors opt-out preference signals, including the Global Privacy Control (GPC), as a valid request to opt out of the sale and sharing of personal information for the browser or device from which the signal is sent. Because these signals are tied to a browser or device rather than to an individual, brainCloud may not be able to associate the signal with a specific account; where you are logged in, brainCloud will apply the opt-out to your account to the extent feasible.

Sensitive personal information

brainCloud does not use or disclose sensitive personal information for purposes other than those permitted under applicable law, and therefore is not required to offer a right to limit its use. brainCloud does not use sensitive personal information for the purpose of inferring characteristics about you.

Authorized agents and non-discrimination

You may use an authorized agent to submit an opt-out request on your behalf. brainCloud will not discriminate against you for exercising any of your privacy rights, including by denying services, charging different prices, or providing a different level or quality of service.

INTERNATIONAL TRANSFERS

Global Operations

brainCloud operates internationally and may process information in multiple jurisdictions.

Cross-Border Transfers

Personal information may be transferred to, processed in, stored in, or accessed from countries outside the jurisdiction in which it was originally collected.

Transfer Safeguards

Where required by applicable law, brainCloud implements safeguards designed to protect personal information transferred across borders.

Such safeguards may include:

  • data processing agreements;
  • contractual protections;
  • standard contractual clauses;
  • adequacy decisions;
  • technical safeguards;
  • organizational safeguards; and
  • other legally recognized transfer mechanisms.

The specific safeguards utilized may vary depending on the nature of the transfer, applicable legal requirements, and operational circumstances.

Customer-Controlled Hosting

Certain Services may permit customers to select hosting regions or deployment models.

Subprocessors

Information regarding subprocessors involved in processing personal information is maintained through the brainCloud Subprocessor List and Trust Center.

SECURITY

brainCloud maintains administrative, technical, and organizational safeguards designed to protect personal information.

Security Program

brainCloud maintains a security program designed to protect confidentiality, integrity, and availability of information.

Security Measures

brainCloud may implement access controls, authentication controls, encryption technologies, network security controls, monitoring systems, logging systems, backup and recovery mechanisms, vulnerability management processes, incident response procedures, and employee security training.

Encryption

brainCloud utilizes encryption technologies designed to protect information during transmission and, where applicable, during storage.

The specific encryption methods utilized may vary depending on the Services, deployment model, customer configuration, and operational requirements.

Access Controls

Access to personal information is restricted to authorized personnel and approved service providers with a legitimate business need.

Security Monitoring

brainCloud may monitor systems and services to identify threats, investigate incidents, prevent abuse, and maintain platform integrity.

Security Incidents

brainCloud maintains procedures for identifying, investigating, responding to, mitigating, and remediating security incidents.

Where required by applicable law, contractual obligations, or applicable agreements, brainCloud will provide notifications regarding qualifying security incidents within commercially reasonable timeframes after becoming aware of such incidents.

Notification timing may vary depending on the nature of the incident, legal requirements, customer configuration, and operational circumstances.

Customer Responsibilities

Customers are responsible for securing their applications, managing permissions, protecting credentials, and complying with applicable security obligations.

No Absolute Security Guarantee

No security measure can guarantee complete protection against all risks.

RETENTION

brainCloud retains personal information only for as long as reasonably necessary to fulfill the purposes described in this Privacy Policy.

Retention Factors

Retention periods may vary depending on legal requirements, contractual obligations, operational requirements, security considerations, and legitimate business purposes.

Customer Data and End User Data

Retention periods are generally determined by customer instructions, agreements, legal obligations, and operational requirements.

Account Information

brainCloud may retain account information, billing information, support records, and related business records as necessary.

Logs and Diagnostic Information

brainCloud may retain logs, diagnostics, monitoring information, security records, and operational information.

Backup and Recovery Data

Information may continue to exist within backup systems, disaster recovery environments, archival systems, logs, or restoration media for reasonable periods following deletion from active systems.

brainCloud may retain such information for security, operational, business continuity, legal, compliance, and recovery purposes

AI Information

AI Inputs, AI Outputs, and AI-related operational information may be retained as reasonably necessary to provide AI Services.

Deletion and Anonymization

brainCloud may delete, anonymize, aggregate, de-identify, or otherwise remove information when retention is no longer required.

Legal Holds

brainCloud may retain information where necessary to comply with legal obligations or preserve evidence.

PRIVACY RIGHTS

Individuals may have rights regarding personal information depending on applicable law.

Access Rights

Individuals may request access to personal information maintained by brainCloud.

Correction Rights

Individuals may request correction of inaccurate or incomplete personal information.

Deletion Rights

Individuals may request deletion of personal information where permitted by law.

Restriction Rights

Individuals may request restrictions on certain processing activities.

Objection Rights

Individuals may object to certain processing activities.

Data Portability Rights

Individuals may request copies of certain personal information in a structured format.

Withdrawal of Consent

Where processing is based on consent, individuals may withdraw consent at any time.

Marketing Communications

Individuals may opt out of marketing communications.

Customer-Controlled Data

Requests relating to customer-controlled data should generally be directed to the applicable customer.

Regional Privacy Rights

brainCloud supports applicable privacy rights under GDPR, UK GDPR, Canadian privacy laws, Quebec Law 25, California privacy laws, and other applicable laws.

Exercising Privacy Rights

Requests regarding privacy rights may be submitted using the contact methods identified in this Privacy Policy.

brainCloud may require verification of identity, authority, or relationship to the applicable information before fulfilling requests.

Certain rights may be limited, unavailable, or subject to exceptions under applicable laws.

Where permitted by law, individuals may designate authorized representatives to submit requests on their behalf.

Assistance to Customers

Where brainCloud acts as a Processor on behalf of a Customer, brainCloud may assist Customers in responding to privacy rights requests to the extent required by applicable law, contractual obligations, or applicable agreements.

CHILDREN'S PRIVACY

General Principles

brainCloud recognizes the importance of protecting children’s privacy.

Customer Responsibility

Customers are responsible for determining whether their applications are directed toward children and for complying with applicable legal requirements.

Processing on Behalf of Customers

Customers remain responsible for determining the legal basis for processing children’s information and obtaining required permissions.

Compliance Support

brainCloud may provide functionality that assists customers in supporting compliance obligations.

Reporting Concerns

Individuals who believe information relating to a child has been processed improperly may contact brainCloud.

Applicable Children’s Privacy Laws

Customers remain responsible for evaluating and complying with applicable children’s privacy laws and regulations, including where applicable:

  • COPPA;
  • UK Age Appropriate Design Code;
  • GDPR provisions relating to children;
  • Quebec privacy requirements; and
  • other applicable regional requirements.

COOKIES AND TRACKING TECHNOLOGIES

Use of Cookies and Similar Technologies

brainCloud may use cookies, pixels, local storage technologies, SDKs, web beacons, and similar technologies to operate, secure, maintain, and improve the Services.

Categories of Cookies

brainCloud may utilize strictly necessary cookies, functional cookies, performance and analytics cookies, security-related cookies, and other technologies described in the Cookie Policy.

Customer Applications

Customers may independently utilize cookies, tracking technologies, analytics tools, advertising technologies, or similar technologies within their applications.

Cookie Choices

Individuals may manage cookie preferences through browser settings, device settings, consent management tools, or other available mechanisms.

Cookie Policy

Additional information regarding cookies and tracking technologies is available in the brainCloud Cookie Policy.

SUBPROCESSORS

Use of Subprocessors

brainCloud may engage subprocessors, service providers, contractors, and affiliates to support operation of the Services.

Subprocessor Obligations

brainCloud requires subprocessors that process personal information on its behalf to be subject to appropriate contractual obligations.

Subprocessor List

brainCloud maintains an up-to-date Subprocessor List through the brainCloud Trust Center or other designated location.

Changes to Subprocessors

brainCloud may add, remove, or replace subprocessors from time to time.

Where required by applicable law, contractual obligations, or applicable agreements, brainCloud may provide notice of material subprocessor changes

CHANGES TO THIS PRIVACY POLICY

Updates

brainCloud may modify this Privacy Policy from time to time to reflect changes in the Services, legal requirements, business practices, technology, security practices, and other developments.

Effective Date

The current version of this Privacy Policy will identify its effective date and last updated date.

Notice of Material Changes

Where changes are material, brainCloud may provide notice through the Services, administrative dashboards, email communications, website notices, or other reasonable means.

Continued Use

Continued use of the Services following the effective date of an updated Privacy Policy constitutes acknowledgment of the revised Privacy Policy to the extent permitted by law.

CONTACT INFORMATION

Contacting brainCloud

Questions, concerns, requests, or complaints relating to this Privacy Policy or brainCloud’s privacy practices may be directed to brainCloud at <pr*****@***********ud.com>.

Privacy Requests

Individuals seeking to exercise privacy rights may submit requests using methods designated by brainCloud.

Customer-Controlled Information

Where brainCloud processes personal information solely on behalf of a customer, individuals may be directed to the applicable customer.

Security Reports

Suspected security vulnerabilities, privacy incidents, or concerns regarding unauthorized processing may be reported through brainCloud at <se******@***********ud.com>.

Regulatory Inquiries

brainCloud will cooperate with lawful inquiries from applicable regulatory authorities.

Privacy Officer / Person Responsible for Personal Information

brainCloud has designated personnel responsible for overseeing privacy compliance and privacy-related inquiries.

Privacy-related requests may be directed through the contact channels identified by brainCloud.

Individuals located in Quebec may contact the Person Responsible for Personal Information regarding privacy-related concerns.

Complaints

Individuals who believe their privacy rights have been violated may submit complaints to brainCloud.

Where applicable, individuals may also have the right to lodge complaints with relevant supervisory authorities, privacy regulators, or governmental agencies.

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